A Smarter Investment

I blogged about why video production is a smart investment for Think Glink Media.

“There’s been an explosion of video across the Internet—from YouTube to Vimeo to Vine—and videos are now a key component of most news and entertainment sites. When we think ‘viral,’ we think videos.

Many (in)famous videos have been shot with a smartphone (think about any number of cat videos you’ve seen) and that works fine for the “caught in the act” category.

But you really don’t want videos about your company or products to look like a home movie. If you’re a professional, your videos should tell a great story about you and your business and have a high “production value” – by which we mean they should be well-thought-out, well-written, well-lit, shot with the proper equipment, and overseen by a production team that’s had years of experience so the finished product is something you can be proud of for years to come.”