Morning show producers get pitches about new products dozens of times a day. Most of the emails get deleted. However, occasionally, a product will spark an idea that goes outside the box. That’s what happened when I got pitched a segment on a new standing desk made by a Chicago company. I could have easily just had the owner and one of the desks in-studio and called it good. But that would have been boring. So instead, I had the company deliver a desk for one of my colleagues to use for a month. We put a camera in the newsroom so we could see her working at the desk live during the show and interviewed her about why she wanted to give it a try. We then followed her progress and had her give a live review at the end of 30 days. The company was completely open to the whole process and our creativity and ended up giving her the desk.