Coaching for TV segments:
A 3-minute TV interview or demonstration doesn’t offer much time to shine. You have to know your stuff cold, and be able to share it simply while showing off your personality. We’ll show you how to prepare and what to expect when you enter the studio. We have experience working with food/beverage, authors, performers, pets, and medical & financial experts.
Standing Desk Part 1 (You & Me)
Morning show producers get pitches about new products dozens of times a day. Most of the emails get deleted. However, occasionally, a product will spark an idea that goes outside the box. That’s what happened when I got pitched a segment on a new standing desk made by a Chicago company. I could have easily just had the owner and one of the desks in-studio and called it good. But that would have been boring. So instead, I had the company deliver a desk for one of my colleagues to use for a month. We put a camera in the newsroom so we could see her working at the desk live during the show and interviewed her about why she wanted to give it a try. We then followed her progress and had her give a live review at the end of 30 days. The company was completely open to the whole process and our creativity and ended up giving her the desk.
Glennon Doyle Melton Interview (You & Me)
Glennon Doyle Melton is one of the hottest names in the publishing world. Her books have sold millions of copies and Oprah is one of her biggest fans. So having her as an in-studio guest on You & Me was a dream come true. But it was also stressful because we wanted to make sure the interview was meaningful and that she had time to share her story. Jeanne Sparrow and I worked together on questions, reading and researching into the wee hours to get it right. Glennon was thrilled with how it turned out and so were we!
Laura – Dog Training Segment (You & Me)
When I met Laura Monaco Torelli, I knew she would be the perfect expert to feature on You & Me. She has an amazing background as an animal trainer, working at the Shedd and Brookfield Zoo, and now is devoted to improving the relationships between dogs and their owners through positive experiences. We had Laura do a segment about why you shouldn’t use punishment when you train your pet and it went viral – nearly 90,000 views all around the world. What makes Laura’s segment so good is that it is simple, relatable and offers actionable tips. And it doesn’t hurt that she has a great dog partner to help her demonstrate.