I worked with nationally-known money and real estate expert Ilyce Glink for several years to help build her brand and promote her books and web content. One way we did that was by producing educational videos for her YouTube channel. I wrote short scripts, focused on one real estate topic, and she recorded them in a TV studio and then we worked with an editor to add music and graphics. There are now dozens on her channel with millions of views. She’s able to use them for various platforms, including social media, newsletters and promotional material.